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The list will be further trimmed down to 53 keywords. Step 1: Search Keywords. Enter a relevant seed keyword related to your product or niche. Keyword Research will provide you with a list of keyword suggestions. Step 2: Review Results. Examine the suggestions supplied by the tool and select the most suitable keywords for your Amazon listing. Step 3: Analyze Search Volume. 5. Identify optimal keywords to use for your Amazon ads. If you want to push your content or products on Google Ads, you can easily find keywords using Google Keyword Planner. The tool will show you estimated search volumes for different keywords that you can then use to optimize your ads better. Here’s how you can access and insert keywords in the backend of your Amazon Seller account: Click the “Inventory” tab on your Seller Central account. Then, click the “Edit” button beside your active products. 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